What is brand positioning?

What is brand positioning?

Brand positioning is defined as the conceptual place that you want to own in your target customer’s mind; the benefits you want them to think about when they think of your brand and how they talk about you with other people. In order to have an effective brand...
What is Design Strategy?

What is Design Strategy?

Basically, Design Strategy helps organisations reimagine, reinvent and renew brands, through a combination of research, strategic consultancy and innovative design. It is the intersection between business profitability and value for people and it involves creating an...