Basically, Design Strategy helps organisations reimagine, reinvent and renew brands, through a combination of research, strategic consultancy and innovative design. It is the intersection between business profitability and value for people and it involves creating an unparalleled set of guiding principles that articulate the businesses mission, vision
Brand positioning is defined as the conceptual place that you want to own in your target customer’s mind; the benefits you want them to think about when they think of your brand and how they talk about you with other people. In order to have an effective brand positioning strategy you need to maximise customer relevancy and competitive distinctiveness.
Basically, it enables you to have more informed insights about your own business and the wider marketplace. It can help you identify how your customers and potential customers view your business and how you can identify gaps in customer expectations and satisfaction. It also helps you make calculated decisions, thus minimising risk,
By choosing the right name for your business, it distinguishes you from your competitors, creates an emotional connection with your customers and the wider audience and helps build a brand that not only holds their attention, but inspires and values their loyalty. A brand is the audience’s feeling about how a company or product represents their
At the core of every brand sits a vision along with a mission statement that is used by a company to explain, in simple and concise terms, its core purpose for existing. The mission statement is usually one sentence or a short paragraph, explaining its culture, core values, and ethics. The culture, core values and ethics should be embedded into the
First up, you need to BRAINSTORM . . . This doesn’t mean, sitting at the bar with a buddy trying to come up with a name. You begin by composing a large list of names from any research you’ve done, observations you’ve made and suggestions you’ve heard in relation to your competitors and potential customers. After creating this initial list, you divide