Basically, Design Strategy helps organisations reimagine, reinvent and renew brands, through a combination of research, strategic consultancy and innovative design. It is the intersection between business profitability and value for people and it involves creating an unparalleled set of guiding principles that articulate the businesses mission, vision and purpose around the unique value proposition of their products or services.
A good business or design strategy is put in place for the longer term to provide a clear road map, consisting of a set of guiding principles or rules. These define the actions that people within the business, should or should not take, and the things they should prioritise to achieve your desired goals. As mentioned, the main elements to the any branding should cover no less than; your companies vision, mission and purpose. In addition, consideration must be given to your core values and guiding principles along with a SWOT of the business model. This will help outline what your objectives are and how you will measure any of your undertakings. Regardless of size, every company must review their challenges around four particular areas within the business; operations, people & HR, sales & marketing and finance.
It should also be fair to note that in most cases, the vision may never be achieved as it is aspirational. It’s a statement that captures, in writing, the essence of where you want to take your business, and how you can inspire you and your staff to reach your goals. In contrast your mission statement defines what your organisation is, why it exists and its reason for being. Fundamentally, it is the challenge you set out to solve in the first place.